Wednesday, April 14, 2010

Internet Search Engine Optimization - Top 3 Most Effective Strategies to Increase Page Rank

The Internet search engine optimization strategies below can quickly increase page rank of your Web content pages. Outsourced SEO marketing services from experts will help you cut costs while improving the bottomline results you get from your businesses. This is because duplicating your efforts while minimizing overheads and time investments to get better results are the benefits offered by outsourcing.

Strategy 1: Build More Properly SEOd Pages Offering Useful Relevant Information/Advice

More pages = more valuable domain. Search engines want to point people to the most relevant sources of useful information about topics covered by keyword searches. Domains with heaps of properly SEOd pages that have 0 to 5% content duplication are valued more by search engines.

Internet search engine optimization of pages is important. This means the proper keyword placement methods should be used at all times. Main and related keywords should be mentioned in the title and description of each content page. Main keyword should be placed between 1st and 20th word of every 120-word block of page body, while the related keyword also once but between 10th and 50th word of each 120-word block. Of course, using main and related keywords in headers will also be great.
Strategy 2: Increase Page Rank of Pages

First, experts offering SEO marketing services say page length or content depth is important. Strike a balance between SEOd content and readable content. Think of your target readers as from 2 groups: search engine bots and people.

People will only read lengthy pages down to its end if first few stuff they see grabs their attention. This means an eye-catching title and an interest-provoking description will work nicely. Also, control or topic sentences and the inverse pyramid writing approach will be helpful.

Of course, the information or advice being offered should be useful and relevant to their needs. Also, make your pages interesting to read by injecting business tone with character personality wit and humor into the content.

"Keep It Short and Simple", especially in lengthy content pages. A paragraph has 3 to 5 sentences while a sentence has around 7 words. 3-5-7. That's "KISS" simplified further.

More content = more value. This means longer pages offer more useful relevant content than shorter ones. 800 to 1200 words per content page will work nicely.

Strategy 3: Build Backlinks on Relevant External High PR Dofollow Pages of High PR Domains

Effective Internet search engine optimization requires the right backlink building techniques. More backlinks pointing to your content pages on relevant external high PR pages of high PR domains = more valuable pages. Of course, your main and related keywords should be used as anchors for your backlinks.

More valuable content pages = more valuable domain. Keep adding properly SEOd and relevant pages offering content useful for your target readers, and keep building backlinks for your pages on such external pages. You will surely notice a big improvement in the search engine rankings and traffic of your sites.'

The strategies above will increase page rank of your content pages and consequently your domains if the things below are done prior to building pages and backlinks.

1. Make sure your site is XML and W3C compliant.
2. Ensure that your site has optimized sitemap.xml and robots.txt.
3. A video panel with a 5-minute video on your site will be good because search engines give utmost importance to media-rich sites.
4. Place "autoping-after-new-content-is-added" code on each of your pages.
5. Make sure all of your pages have optimized meta info like meta title, description and tags.

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