The impact of SEO (Search Engine Optimization) has caught the web by storm. Many website owners are now seriously contemplating employing this strategy in their own business. You happen to be one of them. You recognize that if you want it to be professionally done and with greater chances of success, you need to hire a highly competent SEO expert. But where do you start in your efforts?
1. Be familiar with the basics of SEO. Prior to hiring, know the specific needs of your business so that this can be addressed properly. Since you are after the expertise of a professional, you need to know what kind of service you would need. That is why a little effort to be literate on this process will help achieve better understanding with an SEO expert.
2. Be active in your search. After you have determined the necessary help you need, it is then time to make sure that a reliable SEO expert can act properly on your concerns. And you would need all the help that you can get to be able to locate such a professional. This may be achieved by linking with your networks. There is always a buzz out there, website owners can tell you who is reputable among the SEO firms and who is not, by their testimonials. Do not underestimate your own ability to assess the advertisements of SEO firms or specialists.
3. Take your time. Since you have encountered quite a few names of firms and specialists, do not jump into hiring one but get to know what they can offer. There is always wisdom in choosing patiently, so that your website will not fall into the wrong hands or your business be short-changed with your expectations. So do not hire immediately just because they are a big SEO firm or because a specialist appears on top of the search list.
4. Get to know your potential candidate. Remember that having an SEO expert in your business means establishing a professional relationship. Your satisfaction or unhappiness in your professional dealing depends upon your choice. As early as possible communicate the goals of your business and ask what concrete steps he has in mind to meet your goals. By making your expectations clear from the very start, you are conveying to the person the clarity of the goals you have for your business.
Applying the simple steps above will definitely increase your chances of finding a good SEO expert. The selection process is pretty much like searching out from a basket full of apples. When you are careful enough, you are sure that you will not end up with the rotten ones.
Monday, November 9, 2009
7 Tips For Building a Website For High Search Engine Rankings
Building a website that ranks high in the search engines is not very difficult to do, if your niche is not overly competitive. Many times, just by optimizating your on page content you can easily rank quite high. Here are seven things you must do to your website to help you achieve this.
1. Unique Content
Fresh, unique content, that is constantly updated is one of the easiest ways to get a lot of traffic, but many people ignore this because creating good content takes work.
2. No Flash
While having lots of flash graphics on your website might seem cool, it doesn't help your rankings, and in most cases hurts it. Many people design very nice websites with out any flash graphics at all.
3. Clean HTML
When you are creating your website, make sure all your code is nice and easily readable by the search engines.
4. Relevant Links
Make sure any outgoing links you have on your website are relevant to what your website is about.
5. Proper Keyword Density
If you have your keyword density higher then 4 or 5% it will appear spammy and not be very easily readable for humans. Avoid this technique at all costs. Any short term gains from this will be lost once you are caught.
6. Good Use of Images
With more and more people searching for images online, a few well placed images on your website can improve rankings and traffic.
7. Proper Keyword Placement
Make sure you place your keyword in the title of the page and in the first sentence at a minimum.
1. Unique Content
Fresh, unique content, that is constantly updated is one of the easiest ways to get a lot of traffic, but many people ignore this because creating good content takes work.
2. No Flash
While having lots of flash graphics on your website might seem cool, it doesn't help your rankings, and in most cases hurts it. Many people design very nice websites with out any flash graphics at all.
3. Clean HTML
When you are creating your website, make sure all your code is nice and easily readable by the search engines.
4. Relevant Links
Make sure any outgoing links you have on your website are relevant to what your website is about.
5. Proper Keyword Density
If you have your keyword density higher then 4 or 5% it will appear spammy and not be very easily readable for humans. Avoid this technique at all costs. Any short term gains from this will be lost once you are caught.
6. Good Use of Images
With more and more people searching for images online, a few well placed images on your website can improve rankings and traffic.
7. Proper Keyword Placement
Make sure you place your keyword in the title of the page and in the first sentence at a minimum.
Are Vendors Giving You Truthful Information About HR SEO?
Multiple recruitment Search Engine Optimization (HR SEO) vendors have sprung up in the wake of HR realizing that they should be branding themselves and not the job boards, which is creating a lot of confusion regarding SEO. I have heard and seen multiple examples of this including check boxes placed on ATS systems that allow you to SEO your jobs, case studies completed where the keyword search has no keyword volume at all, and the list continues. I believe it's unfair to mislead an audience that may not be educated about the SEO space into thinking that a job distribution model will create a SEO strategy. This is the furthest thing from the truth when in reality they are buying pay-per click and performing Search Engine Marketing (SEM) instead of true SEO.
For SEO to be effective you have to have multiple ingredients for it to work and more importantly work effectively.
What I mean by work effectively is if I were to get you a #1 ranking in Google for a keyword phrase like Seattle welding jobs you would think this is effective. However if I did keyword research on Seattle welding jobs and found that the keyword volume (this is the amount of times someone searches on the keyword) has no supported data or very little data that means that no one is searching that keyword phrase. You would be #1 in Google for a phrase that no one ever searches on which means that the SEO strategy didn't help you at all to capture more candidates in natural search. This is only one example of what you should be educated about when selecting an SEO vendor.
Here are the multiple ingredients that make up a true SEO strategy and the work that goes into increasing your SEO ranking.
1. Back Links - A back link is when a website places a link to your site on theirs. Back linking is not placing a link on your site to another.
2. Page Rank - Google measures page rank from 0-10 with 10 being the best. You can get the Google toolbar here to see your page rank.
3. Content - Search engines love good content and the more you have the better off you will be to get pushed up in rankings.
4. Title Tags - This is the title of what the page says when you log onto it.
5. Meta Tags - Keywords that the search engine robots know how to index and your site
6. Submission - The website needs to be submitted to the search engines to find it.
7. Manual Submission - Some search engines don't automate your submission so it needs to be done by hand.
8. Ranking Monitoring - Just because a site reaches #1 in a search engine doesn't mean it will stay there.
These are a just few things that go into making a webpage SEO optimized. If your considering SEO and talking with vendors make sure to ask them the above referenced questions. You will learn a lot about what their system, product or person does and is capable of and how that's different from just job distribution.
For SEO to be effective you have to have multiple ingredients for it to work and more importantly work effectively.
What I mean by work effectively is if I were to get you a #1 ranking in Google for a keyword phrase like Seattle welding jobs you would think this is effective. However if I did keyword research on Seattle welding jobs and found that the keyword volume (this is the amount of times someone searches on the keyword) has no supported data or very little data that means that no one is searching that keyword phrase. You would be #1 in Google for a phrase that no one ever searches on which means that the SEO strategy didn't help you at all to capture more candidates in natural search. This is only one example of what you should be educated about when selecting an SEO vendor.
Here are the multiple ingredients that make up a true SEO strategy and the work that goes into increasing your SEO ranking.
1. Back Links - A back link is when a website places a link to your site on theirs. Back linking is not placing a link on your site to another.
2. Page Rank - Google measures page rank from 0-10 with 10 being the best. You can get the Google toolbar here to see your page rank.
3. Content - Search engines love good content and the more you have the better off you will be to get pushed up in rankings.
4. Title Tags - This is the title of what the page says when you log onto it.
5. Meta Tags - Keywords that the search engine robots know how to index and your site
6. Submission - The website needs to be submitted to the search engines to find it.
7. Manual Submission - Some search engines don't automate your submission so it needs to be done by hand.
8. Ranking Monitoring - Just because a site reaches #1 in a search engine doesn't mean it will stay there.
These are a just few things that go into making a webpage SEO optimized. If your considering SEO and talking with vendors make sure to ask them the above referenced questions. You will learn a lot about what their system, product or person does and is capable of and how that's different from just job distribution.
3 Sure-Fire Ways to Boost Your Business With SEO Tips For Your WordPress Marketing
One of the popularly used marketing tool that is accessible on the internet is called WordPress. It is known as a blog publishing application and content management system. It is used to make a blog for the benefit of your online business or your own website which is used to promote your business products or services. The good thing about this is that it's easy to construct this in just a few minute of your time, even if you don't have the knowledge on HTML.
SEO strategies and techniques can also be applied to blogs for popularity. You may be blogging for personal expression or for a small business but SEO can make you gain mouse clicks by the hundreds almost overnight. Search Engine Optimization can be easy you just have to understand the simple things that can improve your rankings. Here are some of the important factors we have to consider:
1. Having inbound links is very important:
The overall number of incoming links to your site is a huge factor in achieving high rankings on search engines. This links shows you how important your website is to Google and the rest of the Internet. If your website is important then it will give you a better ranking. Same with having lots of links on your website, this will make you website have better rankings than your competition.
2. Having links from quality website is a plus:
The quantity of incoming links to your website are important, search engines also looks at the quality of the websites that are linked to yours. You should have links related and relevant to the content of your website as well. A website link with many links pointing to it will increase your search engine rankings more than with a website with fewer links.
3. Put your pages into mind:
When a single page of your website is listed for just one keyword phrase, search engines still include all of the pages of your site. If you optimize a lot of pages of your site for different keywords you have to make sure that they are all in relation to a certain topic. It will be easier to get higher rankings this way because your site will be considered important.
The main use of SEO is not to scam the search engines into giving your site a higher rank. They are too smart for that. If you do everything the right way then you will get the most excellent rankings on Google and other important search engines.
SEO strategies and techniques can also be applied to blogs for popularity. You may be blogging for personal expression or for a small business but SEO can make you gain mouse clicks by the hundreds almost overnight. Search Engine Optimization can be easy you just have to understand the simple things that can improve your rankings. Here are some of the important factors we have to consider:
1. Having inbound links is very important:
The overall number of incoming links to your site is a huge factor in achieving high rankings on search engines. This links shows you how important your website is to Google and the rest of the Internet. If your website is important then it will give you a better ranking. Same with having lots of links on your website, this will make you website have better rankings than your competition.
2. Having links from quality website is a plus:
The quantity of incoming links to your website are important, search engines also looks at the quality of the websites that are linked to yours. You should have links related and relevant to the content of your website as well. A website link with many links pointing to it will increase your search engine rankings more than with a website with fewer links.
3. Put your pages into mind:
When a single page of your website is listed for just one keyword phrase, search engines still include all of the pages of your site. If you optimize a lot of pages of your site for different keywords you have to make sure that they are all in relation to a certain topic. It will be easier to get higher rankings this way because your site will be considered important.
The main use of SEO is not to scam the search engines into giving your site a higher rank. They are too smart for that. If you do everything the right way then you will get the most excellent rankings on Google and other important search engines.
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