Sunday, April 18, 2010

5 Quick SEO Tricks For AFTER A Post Goes Hot

Here are some quick tweaks you can do to your posts AFTER you publish them to get an extra kick back.

Refine your keyword focus

I won’t say I’ve never written a post with a keyword in mind but it’s definitely the exception, not the rule. That means there are a fair number of times where a post will see far more search traffic than I would have otherwise expected. When this happens and we find that we missed an opportunity to better leverage a keyword, we’ll go back in and fix it. We’ll never change the meaning, intention or theme of a post, but if there’s a clearer way of saying something or to take advantage of how people are searching, we’ll use it. Honestly, I can probably count on one hand the number of times this has happened in my five years of blogging about Internet marketing blogging, but it’s happened.

We also go through our analytics to find keywords that are associated with a good on page time. If you haven’t used your analytics to tie keywords to a lead gen time or conversions, I’d recommend you set that up. It’s pretty valuable information.

Tighten your on-page SEO

Often refining your keywords in the step above will alert to other opportunities to better use the term on the page. Naturally, you don’t want to start spamming your posts to oblivion if you’re getting good traffic from them, but do look for areas where you can tighten things up.

For example, you may want to refocus keywords in:

The Title tag
Various page headers
Internal anchor text
Alt text for images
Media file names

Another thing to look at is the actual post title if it differs from what’s in your Title tag. As bloggers we often get a little too creative for our own good when it comes to writing killer blog titles. Instead of using a descriptive title to explain how to do a 301 redirect, you went with something witty and clever, thereby screwing yourself when people do a search looking for that information. I think Andy Beal was among the first to urge bloggers to remember that blog titles have two audiences. If you found you were a little too creative that first day, you may want to change the title (not the URL) after the fact to help you capitalize on search traffic you’re missing out on.

Lastly, look at your digital assets. You want all pictures, videos or audio files to be using optimized files names, alt tags, captions, etc. Pat Sexton has as great image optimization tool that you may want to check out.

Look for off-page SEO opportunities

I’ll be going into this in much more detail for an upcoming guest post (look for it!), but also keep in mind off-page opportunities for helping to increase SEO efforts. For example, you may want to reach out to your linkerati to help you promote the blog post, cross-link it where appropriate, or even update the post with new content to help keep it fresh and drive new links to it. By updating the post, you also allow yourself to re-promote it and get more eyes on it.

Take advantage of real-time freshness

During our Robert Scoble kerfluffle, Rae asked me if she could go into the post and tweak a few SEO things. Naturally, I told her to have at it. One thing I noticed that Rae changed was that she made sure Robert’s name appeared in the Title tag and in various headers in the page. It was clear she wanted to aggressively target his name. However, she wasn’t trying to get the post to rank for [Robert Scoble], she was doing it so that the post would appear in Robert’s Google real-time results.

Since, Robert’s name is a pretty heavy search term, Google’s bringing in all sorts of news and blog results when users do a search. With Rae’s tweak, she made sure that anyone searching for Robert would see our post and find the hot discussion going on about him. While it may not have a huge lasting SEO impact, it did help to drive traffic to the post and light of all sorts of Google toolbar data. As a blogger, this is something you want to really be aware and find ways to leverage.

Optimize page load time

With Google officially counting site speed as a ranking factor, even bloggers need to be aware of page load time. Don’t panic, but test your site to see how its performing and make sure if a post is stumbled to high heaven, it’s not going to go down.

Part of optimizing load times means optimizing your digital assets, as well. For example, are you forcing Wordpress to resize your images or are you uploading a smaller image file so they’re loading faster?

Rhea wrote all about the SEO’s Guide To Page Speed, that I recommended you check out if you haven’t already. She outlines a number of great tools that site owners and bloggers can use to test page load time.

Here are some tools to test page load time:

Top 20 SEO Tips & Guidelines :: Free Search Engine Optimization

If you don?t want too much competition from other SEO?s, choose your keywords precisely.
For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.

Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.

Get your second or third keywords in your directory name and filename.
For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword ?free seo tips? , ?seo hidden tricks? or "free seo tricks"

Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.

Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.

Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.

Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.

Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.

Use text for navigation menu instead of using images or Java scripts.

Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.

Submitting To Yahoo

Do a search on Yahoo.

The main result is that you return note "is run by the Yahoo crawler 'will (not" "The main results are looking for search engine results page). Despite this, Yahoo's own Web site, which by human editor is compiled independent "directory", is remarkable. Part 2 as mentioned, listed in the Yahoo Directory can help you add possible more crawler-friendly location, the result is based Yahoo, which is being received.

Yahoo's standard two deposit options, "which is free:", and "Yahoo Directory Submit," which includes a deposit fee.

Use a standard for presenting one presented for free for non-business class can. You'll know because if you are a non-commercial category is non-commercial class to try to submit, in addition to the standard offer alternatives Yahoo directory submission will be provided given the option, and discussed below.

When you free search engine submission option is available to pay Why choose? Just a rapidly changing time. If you use free alternatives presented, there is no guarantee that your deposit will be reviewed quickly or all is.

Your one non accepted for deposit commercial category is more likely that your content is openly commercial. For example, a site that sells running shoes on the front page to offer commercial and not accepted as is likely to be seen. However, if you have a page within the Web site that discussed in depth how to run different parts of shoes to choose the right type, then that page helpful accepted non-commercial information and thus can be considered.

As for commercial categories, Yahoo requires that sites for $ 299 per year for a Yahoo Directory Submit paid deposit fees. This fee does not guarantee that you will be listed only does that get you a yes or business within seven days no answer about being accepted. However, most of the decent sites are accepted.

If accepted, you will be one year later and fees collected reevaluated charged again, if you want to stay in the Yahoo commercial. Last year you decided to get traffic from Yahoo should review the fee again if it is worth paying. If not, you may not accept are listed, and you will not be charged.

But what about crawlers? If you originally signed up with Yahoo hoping to influence crawlers, will not leave their Yahoo directory listing because you have to leave by the crawlers? Not necessarily. Based on their properties will Crawlers site listings. Your site will rank well within a separate question whether the page is. However, after a year of existence, its web site other important links pointing to it can be. This means that Yahoo is losing its link to your order can not be much affected. If money is tight, you try to leave Yahoo listing, only to resubmit your rankings if you crawler - Based on the results is the effect one can find.

Annual fee applies only to professional groups. If you submitted for a non-commercial category using Yahoo Directory Submit and get accepted in that area, do not charge fees only once, on an annual basis. Adversely affect you, because you're a "recurring annual fee will be looking for a reference." However, rules and Yahoo Directory Submit, Yahoo in a position for an annual fee is for commercial directory sites.

How do you present? If you are a non-commercial category, for free to click "Suggest a Site" link that the top right hand corner of the page appears on Division are presenting. Bring a form submitted. Fill it out, and you did.

If you are presenting, you do not select a category. Instead, just use Yahoo Directory Submit Form. From there, Yahoo editors will choose a category for you. All you need to fill out the form that is submitted.

Above devices are listed with the bare essential Yahoo. If you're in a hurry, you can follow them and you probably will be listed and receive traffic from service. However, this important service for you before sending to be more prepared.

Search Engine Watch members have a detailed How Yahoo Works page that guides you also have access through this process. That is why it is better to select a category, rather than that Yahoo editors use the Yahoo Directory Submit service. Also listed in your Yahoo directory and its position being in crawler-based results says more about the relationship between. To become a member to use this information to learn more about, visit the membership information page.

Alternatively, you run a search engine optimization company to produce that experience to work with Yahoo to be considered. You must pay for your services, but it's worth the price for Yahoo to submit additional traffic you'll receive a carefully organized on is possible.

Outsourcing Search Engine Marketing Search Engine Watch members have access page that lists about search engine optimization companies selected articles.

How Google Calculate the Page Rank

There are many legends about something that has no a priori scientific definition, something like the recipe for Coca Cola. All we tasted their wisdom to make it, but nobody is able to reproduce accurately. But how and to what is calculated based on our Page Rank.

It would be unfair to say that the Page Rank is calculated as the square root of the sum of the two sides squared. Obviously we define to Google, as an algorithm, even team is behind, because despite the magic that some believe that Google is sometimes do manually, the company philosophy to make sense of the information of millions of websites, can not be a manual task. So if we think of google algorithms, we can, as in every computer, do a little reverse engineering. So it is very important to know how google calculate page rank.

What variables in the calculation of Page Rank?

About a year ago there were those who held the idea that accumulate the highest number of links to your own web page made up the Page Rank. From a logical stand point, not a bad idea considering that the Page Rank in short, is nothing but a popularity rating. If our site gets many links means it's very popular .... Right?

This proposal was not without foundation and it is true that Google is fairly supported this conclusion, so that webmasters began to realize that spamming, for thousands of sites became more popular your website, not only for users outside the advertised content, but Google itself, which felt deceived by these techniques greatly expanded to popular sites that did germinate links and more links for hundreds of public forums.

After several updates Google reacted. And it is quite absurd to think that you can fool par excellence who defines the game, simply because what happens is that the end of each item is put new rules.

Google takes action and then determines what I call particularly the 'quality of links'. If you look or use the Google webmaster tools http://www.google.com/webmasters can see how many links there to our website.

Why?

Well the answer is simple. Not all the links on our site prove to be quality links to google and relevant to our site. When Google crawls the content of Web pages, ranks pages by their content, and is able to draw thematic relations. It would be very suspicious link from a website that offers sunglasses, as a web 100seotips because ... .. What the link brings the user looking for sunglasses?

Will this mean that the link is not relevant? Well actually it is. These links have no weight in the calculation of our Page Rank, they are simply discarded, but be careful, that does not mean that from that page of sunglasses, we can recover traffic. This does not mean that the link is useless, of course if it is, if the goal is to raise our Page Rank.

Can you give a link quality independently?

We can not really do have a quality link or not. That quality, in our bond, it is given by the environment, where it is located, which, beyond being a reference to our site, and what that entails, it is very unlikely to think that our Page Rank is being served from some special links we have defined.

As I said a couple of times from this page, everything is much simpler than it seems. No magic. And if anyone thinks that what Google is unfair, that values, who is more unjust, and why.

When Google gets an algorithm capable of providing quality links, that's when it determines that a page can do inherit quality standard to the page referenced.

This means that a page with Page Rank 6 can linker to another, barely relevant, and the second can of overnight, displayed as a page with Page Rank 4. Really a popularity rating of 4, is the right to a page that has just appeared as new in Google, and barely contained coverage?

Following this has created a black market of companies that have dedicated themselves to promote traffic links. I'll sell you my Page Rank 7 site with a link to that reaches your Page Rank 6. The Page Rank 6 reaches, using the same philosophy sell links on your page to give Page Rank 5 to other pages, and so on.

Logically, this deteriorates the philosophy of the concept of Page Rank, since pages completely unknown and with little relevance in the form of overnight, is positioned as popular websites, which is a lie, and use this privileged position to embezzle the concept and enriched by a hoax.

Google changes its algorithm again determines the link agreements, purchased, and misused, and decides to be ignored in its calculation of Page Rank. This means that thousands of web pages that were sustained with little backlinks to their sites, only with 2 or 3 links purchased from websites of high Page Rank, positions became ridiculous, completely destroying the roots, and at a stroke, with the companies had based their core business to speculate on a specific concept of Google, and was not intended that some were giving.

Now many will explain the reason for the delay in their Google Page Rank Update this last time. Google "was working on it!"

And then now how is it going?

Then at the end of all this discussion we return to the top, but not at the beginning of this document, but the first line of this blog. Internet appreciates good content as the best weapon to compete online. If your content is good and useful, users will tell Google, put in a good place, that this content interests me, serves me, and exactly what I'm looking for when I put these words in the search.

Today Google has an algorithm for calculating Page Rank highly compensated. On the one hand, valuing only what are quality links, and should be part of the equation, where they come and Page Rank are the pages that provide, and how the growing volume of these links.

Of course, "if the page grows in quality links, the page is popular."

So what must be done to increase the Page Rank?

Only one thing can be done. Give your users the information they expect when they visit your site. I visit because they expect to find either the content that you now have your users come back to visit, or because they hope to find how your site presents and think about the content you characterized.

Keywords Optimization

Formula of keyword density in SEO

An integral part of any campaign for search engine optimization (SEO) is the research and choose keywords for your website. This is basically the words or terms that you are trying to defend in the search engine. Do you sell PEZ dispensers? Then you may want to use "fish", the "providers", "candy flavored" or the most popular items, such as "Star Wars PEZ. Once you do choose these keywords, you need to enter keywords in the content and tags of your website is considered relevant for search engines when ranking your site. This includes the copy on your website, and all page titles, heading tags and links. It is not an easy process, but necessary for SEO.

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.

There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

Count how many words you have on your page.
Count how many times you have used your keyword
Apply this formula

Keyword density = ([key word count]) * 100 / (total word count]

For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

- Total Word Count: 500
- Applications of FISH keyword: 12

Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.

Volacci is the main company of Drupal SEO and very passionate about their online success. By the end of your contract you will have at least much additional business from your website as you spend on our services ... or work for free until you do.

View Source

January 10, 2009 The Top 20+ Free Blogger Templates

The Daily Inspired by Woork

Antonio Lupetti's fabulous design is exclusively available for use with Blogger templates. Featuring a magazine style layout with many useful features, this clean and professional design provides the perfect canvas for business, design and magazine style blogs.

I must point out that this template is an advanced layout, and you will need to be familiar with the Blogger and HTML code if you intend to use this as much editing is required for this template to function properly. In any case, this is one of my favorite templates ever created for Blogger, and I'm sure most of you will love this design as much as I do too!

View this template in action | Download The Daily Inspired Blogger template

Dreamwork Redux (Converted by JackBook)

This stunning template is a conversion of the Wordpress template by Vinh Le and includes many useful customizations. The footer section is fully widgetized while the sidebar contains integrated widgets for recent posts and comments.

I loved the original striking style of the original Wordpress theme so I personally was thrilled to see this template ported over to Blogger!

View this template in action | Download Dreamwork Redux template for Blogger

Notepad Chaos (Converted by GosuBlogger)

Here is a truly stunning, grunge style design which was converted from the Wordpress theme distributed through Smashing Magazine.

Besides the stunning header section, this design offers styling of appropriate widgets in the sidebar; tabs for the date headings, and an informational section in the footer.

GosuBlogger has done a great job of this conversion to ensure no functions have been lost in the conversion and that new widgets can be added with just a few clicks.

View this template in action | Download the Notepad Chaos Blogger Template

Color Paper (Converted by Falcon Hive)

This dark grunge style template is made to appear printed on colored paper. It features a fully widgetized sidebar, integrated search function and tabs for the date headings.

I've only recently discovered Alvaris Falcon's beautiful selection of Blogger templates but I'm sure his talents will spread his fame as a Blogger template designer throughout this next year!

View this template in action | Download Color Paper Blogger Template

Creative Art (Converted by GosuBlogger)

Here is another stunning Blogger template by GosuBlogger which is converted from the Wordpress theme by DT Website Templates.

This template uses a striking background image for the header section, tabs for navigation, an integrated Flickr photostream and fully widgetized sidebar.

Preview this template | Download the Creative Art Blogger template

Revolution Theme for Blogger (Converted by Aborregate)

Brian Gardner's themes for Wordpress are among the most popular available and virtually revolutionized the WP theme market. Aborregate's conversion of the classic Revolution theme for Blogger provices a highly useful, functional and customizable layout with an air of professionalism which makes it ideal for the business minded blogger.

This theme includes tabbed navigation in the sidebar, a three column layout and stylized icons for post meta data.

Aborregate's site seems to be down at the moment, so instead I have provided links to the demo and download locations on BTemplates.com (the premier collaboration site for free Blogger templates).

Preview this theme | Download Revolution for Blogger

WP Polaroid (Converted by eBlog Templates)

Since it's release in January last year, the WP Polaroid conversion of Adii's Wordpress theme has proved one of the most used Blogger templates ever - and for good reasons! This wide two column template is the ideal solution for a portfolio or showcase site, with space in the header section for information about the site, integrated ads above the sidebar and a sllit widgetised sidebar section with custom images for each heading.

View live demo | Download WP Polaoid for Blogger

Zinmag Remedy (Converted by Falcoln Hive)

This is a truly stunning template when seen live in action. Converted from the template designed by Jinsona Design, this layout features a fantastic slideshow below the header (great for showcasing feature posts), a truly magazine-style layout and even a video section on the home page.

Please do take a look at this template in action as I personally am awed at the excellent job Alvaris has made with this conversion for Blogger! This screenshot does not give justice to the excellent functions included in this design!

View live demo | Download Zinmag Remedy template for Blogger

Angel (Converted by Hajunik)

This beautifully simple theme was converted from the Wordpress template by Blog Oh Blog and offers a clean yet professional layout with tabbed navigation in the sidebar, icons for lists and stylish icons throughout.

View live demo | Download this template

Wordpress Fun (Converted by GosuBlogger)

Here is another template offering a definite "WoW" effect! Origanally created by Malleika Attawel for Smashing Magazine, this template features a stunning header image and colorful layout with plenty of room for all your favorite widgets.

View live demo | Download this template

Butterfly (Converted by Blogger Tricks)

This beautiful template features a stunning vector style header and two column sidebar for your widgets and advertisements and was converted from the original theme by Templates4All.

Although this theme offers simple functions, the beauty fo the design has ensured this template is a popular choice for Blogger users.

View live demo | Download Butterfly template for Blogger

Masinop (Converted by Falcon Hive)

Here is another amazing template conversion by Alvaris of Falcom Hive. Featuring a colorful bar set against a dark grey background, this template offers a professional yet wholly useful approach for Blogger template design.

The sidebar is fully widgetised with an integrated search bar and a section for important blog links, while the footer offers space for advertising or an "About this site" paragraph.

View live demo | Download Masinop for Blogger

Wordpress Admin (Converted by ThemeLib)

Here is an unusual and wholly elegant theme conversion from ThemeLib. This Wordpress Admin styled template is designed to mimic the Wordpress dashboard while offering a fully useful approach to the Blogger layout. I love the simplicity and professional style of this theme, and those icons for comment counts of each post are the perfect finishing touch.

View live demo | Download Wordpress Admin Blogger template

Squick Design (Converted by Blog and Web)

This elegant design was converted from the original template by Web Page Design and offers a clean, vector style layout with space beneath the header for your company motto or introduction.

View live demo | Download Squick Design Blogger template

Japanese Fleur (Converted by ThemeLib)

This beautiful template features a two column layout, integrated RSS feed icon and search functions. It was converted from the Wordpress.org theme by Lorelie and offers a beautiful template for those wanting a feminine approach to their design.

View live demo | Download Japanese Fleur Blogger template

Japan Style (Converted by Falcon Hive)

Here is another stunning design which has been converted by Alvaris Falcon. This stunning layout offers a Japanese theme with a wonderful background image for both the header and footer sections.

It offers integrated navigation buttons, feed subscription link and search in the sidebar. I'm sure you will agree this is a truly beautiful Blogger template!

View live demo | Download Japan Style Blogger Template

Emo Blue by ZixPk

This original Blogger template is a dark and sleek design which features a subtle grunge design. It is a three column layout with integrated feed links and search function and is fully widgetized.

View live demo | Download

Welcome Autumn by Gisele Jaquenod

Gisele's templates are always beautifully designed (just take a look at her blog to see the best examples). This autumn themed template features the familiar "Birdy" character above the sidebar and it's neutral color scheme enables this template to be used for a whole variety of blog niches.

Read more and download the Welcome Autumn template for Blogger

Made in Spain (via BTemplates)

According to the statistics from BTemplates.com - the leading resource site for free Blogger template downloads - the Made in Spain template is among the most popular Blogger templates of all time, boasting almost 20,000 downloads from BTemplates alone at the time of writing.

This two column template offers a notebook style appearance, tabbed navigation to the left of the main section (made to appear like post-it notes) and a fully widgetized sidebar.

View live demo | Download the Made in Spain template for Blogger

DfMarine (Converted by TemplatesNovoBlogger)

Here is a sleek and professional template which was converted from the original theme by Deziner Folio.

It features a stylish three column section for links/bookmark icons below the header, a fully widgetized sidebar, calendar icons and much more.

View live demo | Download DfMarine Blogger Template

View Source