4 Fast SEO Tips to Immediately Improve Your Rankings

Doing SEO can be intimidating if you don't know exactly what you should be doing. However, there are really only a few major issues that can be resolved fairly quickly within your own site that will help you see improved listings quickly.

Here are 4 fast SEO tips to immediately improve your rankings:

1. Title Tag: If you do nothing else, make sure you change the title tag in your code. Make it relevant, add your main keywords, and keep it targeted for searchers, not just the search engine. Google only displays 69 characters, so don't go keyword crazy on this tag.
2. Description Tag: This goes with the title tag. It helps to have your main keywords in the description tag, but again you want to target searchers more than the search engines. If you put all your keywords in the description, chances are people won't want to click on that listing.
3. Canonicalization: Make sure you have one unified address for your listings. If you have a "www." in front of your domain, then keep it that way, or if you like it without the "www.", then keep it that way. Otherwise the search engines will see different pages for each variation. By consolidating them, it helps increase the quality of your site listings. The same goes with having an "index.html" file - when it shows, it's a different page to the search engine than the page that shows without the "index.html" showing. Change your server settings so that you have only one page, not four different ones.
4. Fix Broken Links: Make sure your site is properly connected to itself and to other sites. If the search engines see broken links, they see your site as unreliable and you'll drop positions. Just by making sure you have a cleanly put together site, it can help jump your listings.

By doing just these 4 fast SEO tips, you can often increase your positions on the search engines by several places, or even a few pages. And doing them doesn't take more than a little bit of time. They're easy and fast, and if you're interested in better listing positions, then it's worth that time to take care of them.