Here are some quick tweaks you can do to your posts AFTER you publish them to get an extra kick back.
I won’t say I’ve never written a post with a keyword in mind but it’s definitely the exception, not the rule. That means there are a fair number of times where a post will see far more search traffic than I would have otherwise expected. When this happens and we find that we missed an opportunity to better leverage a keyword, we’ll go back in and fix it. We’ll never change the meaning, intention or theme of a post, but if there’s a clearer way of saying something or to take advantage of how people are searching, we’ll use it. Honestly, I can probably count on one hand the number of times this has happened in my five years of blogging about Internet marketing blogging, but it’s happened.
We also go through our analytics to find keywords that are associated with a good on page time. If you haven’t used your analytics to tie keywords to a lead gen time or conversions, I’d recommend you set that up. It’s pretty valuable information.
Often refining your keywords in the step above will alert to other opportunities to better use the term on the page. Naturally, you don’t want to start spamming your posts to oblivion if you’re getting good traffic from them, but do look for areas where you can tighten things up.
For example, you may want to refocus keywords in:
Another thing to look at is the actual post title if it differs from what’s in your Title tag. As bloggers we often get a little too creative for our own good when it comes to writing killer blog titles. Instead of using a descriptive title to explain how to do a 301 redirect, you went with something witty and clever, thereby screwing yourself when people do a search looking for that information. I think Andy Beal was among the first to urge bloggers to remember that blog titles have two audiences. If you found you were a little too creative that first day, you may want to change the title (not the URL) after the fact to help you capitalize on search traffic you’re missing out on.
Lastly, look at your digital assets. You want all pictures, videos or audio files to be using optimized files names, alt tags, captions, etc. Pat Sexton has as great image optimization tool that you may want to check out.
Look for off-page SEO opportunitiesI’ll be going into this in much more detail for an upcoming guest post (look for it!), but also keep in mind off-page opportunities for helping to increase SEO efforts. For example, you may want to reach out to your linkerati to help you promote the blog post, cross-link it where appropriate, or even update the post with new content to help keep it fresh and drive new links to it. By updating the post, you also allow yourself to re-promote it and get more eyes on it.
During our Robert Scoble kerfluffle, Rae asked me if she could go into the post and tweak a few SEO things. Naturally, I told her to have at it. One thing I noticed that Rae changed was that she made sure Robert’s name appeared in the Title tag and in various headers in the page. It was clear she wanted to aggressively target his name. However, she wasn’t trying to get the post to rank for [Robert Scoble], she was doing it so that the post would appear in Robert’s Google real-time results.
Since, Robert’s name is a pretty heavy search term, Google’s bringing in all sorts of news and blog results when users do a search. With Rae’s tweak, she made sure that anyone searching for Robert would see our post and find the hot discussion going on about him. While it may not have a huge lasting SEO impact, it did help to drive traffic to the post and light of all sorts of Google toolbar data. As a blogger, this is something you want to really be aware and find ways to leverage.
With Google officially counting site speed as a ranking factor, even bloggers need to be aware of page load time. Don’t panic, but test your site to see how its performing and make sure if a post is stumbled to high heaven, it’s not going to go down.
Part of optimizing load times means optimizing your digital assets, as well. For example, are you forcing Wordpress to resize your images or are you uploading a smaller image file so they’re loading faster?
Rhea wrote all about the SEO’s Guide To Page Speed, that I recommended you check out if you haven’t already. She outlines a number of great tools that site owners and bloggers can use to test page load time.
Here are some tools to test page load time:
The main result is that you return note "is run by the Yahoo crawler 'will (not" "The main results are looking for search engine results page). Despite this, Yahoo's own Web site, which by human editor is compiled independent "directory", is remarkable. Part 2 as mentioned, listed in the Yahoo Directory can help you add possible more crawler-friendly location, the result is based Yahoo, which is being received.
Yahoo's standard two deposit options, "which is free:", and "Yahoo Directory Submit," which includes a deposit fee.
Use a standard for presenting one presented for free for non-business class can. You'll know because if you are a non-commercial category is non-commercial class to try to submit, in addition to the standard offer alternatives Yahoo directory submission will be provided given the option, and discussed below.
When you free search engine submission option is available to pay Why choose? Just a rapidly changing time. If you use free alternatives presented, there is no guarantee that your deposit will be reviewed quickly or all is.
Your one non accepted for deposit commercial category is more likely that your content is openly commercial. For example, a site that sells running shoes on the front page to offer commercial and not accepted as is likely to be seen. However, if you have a page within the Web site that discussed in depth how to run different parts of shoes to choose the right type, then that page helpful accepted non-commercial information and thus can be considered.
As for commercial categories, Yahoo requires that sites for $ 299 per year for a Yahoo Directory Submit paid deposit fees. This fee does not guarantee that you will be listed only does that get you a yes or business within seven days no answer about being accepted. However, most of the decent sites are accepted.
If accepted, you will be one year later and fees collected reevaluated charged again, if you want to stay in the Yahoo commercial. Last year you decided to get traffic from Yahoo should review the fee again if it is worth paying. If not, you may not accept are listed, and you will not be charged.
But what about crawlers? If you originally signed up with Yahoo hoping to influence crawlers, will not leave their Yahoo directory listing because you have to leave by the crawlers? Not necessarily. Based on their properties will Crawlers site listings. Your site will rank well within a separate question whether the page is. However, after a year of existence, its web site other important links pointing to it can be. This means that Yahoo is losing its link to your order can not be much affected. If money is tight, you try to leave Yahoo listing, only to resubmit your rankings if you crawler - Based on the results is the effect one can find.
Annual fee applies only to professional groups. If you submitted for a non-commercial category using Yahoo Directory Submit and get accepted in that area, do not charge fees only once, on an annual basis. Adversely affect you, because you're a "recurring annual fee will be looking for a reference." However, rules and Yahoo Directory Submit, Yahoo in a position for an annual fee is for commercial directory sites.
How do you present? If you are a non-commercial category, for free to click "Suggest a Site" link that the top right hand corner of the page appears on Division are presenting. Bring a form submitted. Fill it out, and you did.
If you are presenting, you do not select a category. Instead, just use Yahoo Directory Submit Form. From there, Yahoo editors will choose a category for you. All you need to fill out the form that is submitted.
Above devices are listed with the bare essential Yahoo. If you're in a hurry, you can follow them and you probably will be listed and receive traffic from service. However, this important service for you before sending to be more prepared.
Search Engine Watch members have a detailed How Yahoo Works page that guides you also have access through this process. That is why it is better to select a category, rather than that Yahoo editors use the Yahoo Directory Submit service. Also listed in your Yahoo directory and its position being in crawler-based results says more about the relationship between. To become a member to use this information to learn more about, visit the membership information page.
Alternatively, you run a search engine optimization company to produce that experience to work with Yahoo to be considered. You must pay for your services, but it's worth the price for Yahoo to submit additional traffic you'll receive a carefully organized on is possible.
Outsourcing Search Engine Marketing Search Engine Watch members have access page that lists about search engine optimization companies selected articles.
